·
Rapidly changing web based advertising
medium.
·
VRBO buyers shop on VRBO until they find
what they want.
They
will ultimately buy from a VRBO
renter.
·
Vehicle
for owners and third party rental
companies to rent units NOT under management
company control.
·
High friction—pits primary management
companies against individual owners within
complex.
·
Units are rented by actual unit # - creates
hard block.
No flexibility on room moves.
Hurts occupancy.